Case Study


CLIENT: Founder / Owner

Gordian Group was engaged to assist the ThermaCELL in effecting a sale of the business.


The Company, part of a serial entrepreneur’s portfolio of businesses, sold personal mosquito repellent devices. The Company had a recurring, or “cartridge”, business model; during the course of marketing the Company the only available supplier of the cartridge’s chemical informed the Company it would no longer be manufacturing it. A replacement supplier would require EPA approval, creating significant uncertainty for a potential buyer.


Gordian Group was engaged to assist the Company in effecting a sale of the business. Over the course of several years, Gordian worked with the Company’s owner to assess exit alternatives, conducting multiple formal and informal market tests.


Gordian worked with regulators, suppliers, and the Company to provide comfort to buyers that sales would not be impacted by the supply chain issues, eventually securing a buyer offering a significant amount of cash up-front (as desired by the client) as part of a generous overall transaction. The buyer retained a number of key employees